Prahlad Friedman Joins Team UB.com

Following last week’s overhaul at Team UB.com that saw Annie Duke and Phil Hellmuth depart on the same day, the USA-friendly CEREUS Network site has picked up its newest pro. On Thursday, site officials announced that Prahlad Friedman had joined Team UB.com.

Friedman seemingly hinted at joining an online poker site back in November. The 32 year old California native Tweeted, “I said I would never sign with a poker site. Should I ever reconsider? What y’all think? I would have to get over the fact that I’m ‘selling out.’ I’m the only player in the world that hasn’t wanted a deal that I know of.” UB.com promoted Friedman as “one of the world’s greatest cash game players, online and off, with millions in winnings earned since 1999.”

Friedman’s first major live cash came eight years ago in the Main Event of the Five Diamond World Poker Classic at the Bellagio, where he booked $101,000 for his runner-up finish to Full Tilt Poker’s Erick Lindgren. One year later, he notched his first (and so far only) World Series of Poker (WSOP) bracelet in a $1,500 Pot Limit Hold’em tournament and banked $109,000 in the process.

In 2005, Friedman played second fiddle to Chris Ferguson in the WSOP Circuit Championship at Harrah’s Rincon to earn another $363,000. One year later, this author remembers being at the Rio in Las Vegas and following Friedman through the WSOP Main Event. There, he turned in a 20th place finish for nearly a half-million dollars and fell just short of the coveted Main Event bracelet.

He’d make amends in August 2009, when Friedman took down the Legends of Poker, a stop on the World Poker Tour (WPT). His victory in the California poker tournament was worth a colossal $1 million and saw Friedman outlast a final table that included November Niner Kevin Schaffel, Todd Terry, Toto Leonidas, and Sam Stein.

Friedman was a victim of the superuser scandal that rocked UB.com and drew the ire of PokerStars pro Daniel Negreanu for signing with the site that had wronged him. “Kid Poker” responded to a variety of Tweets last weekend, among them one sent to fellow poker player Alex Outhred that read, “Like you, I’ve known him for years, which makes it all the more shocking. I’ve defended Prahlad on many occasions. Can’t here.”

Negreanu added to Outhred, “UB will always have to offer more than face value [for a sponsorship] because given a choice that’s close, no one would choose UB. Or shouldn’t… UB has to offer more money obv. He used to say it wasn’t about the money. I don’t believe that anymore… He used to speak out against all corporations, claiming he stood for something. Then, the money was right and his tune changed… I get it happens. I’m disappointed it did happen. I’ve always liked Prahlad and still do despite his decision. Just shocking.”

Nevertheless, Friedman will join UB.com just in time for the sixth UB.com Online Championship, or UBOC, which gets underway on January 16th. The 29-event series will stretch all the way until January 30th, when a $1,050 buy-in Main Event will kick off. The $1 million guaranteed feature tournament will deal No Limit Hold’em and be played as a Monster Stack.

Running alongside the sixth UBOC schedule is a MiniUBOC series, which features the same 29 tournaments, but with buy-ins that are generally one-tenth as large. The MiniUBOC slate ends with a $55 buy-in Monster Stack Championship Event that comes with a $50,000 guaranteed purse.

Following the departures of Hellmuth and Duke, UB.com’s stock of pros now includes Friedman, Joe Sebok, Eric “basebaldy” Baldwin, Brandon Cantu, Tiffany Michelle, and Maria Ho. The site happily accepts players from the United States and joins Absolute Poker on the CEREUS Network.

Play with Prahlad Friedman today only by visiting UB.com.

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UNDERDOG - Before all the cards are dealt, a hand that does not figure to be the winner. Ant: FAVORITE.
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POCKET ROCKETS - In Hold'em, a pair of aces for hole cards.

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