Hellmuth Goes Gangsta
If there’s one thing UB.com pro and 11-time World Series of Poker (WSOP) bracelet winner Phil Hellmuth has proven over the last few years, it’s that he will do anything for attention. Whether it’s dressing up as Julius Caesar, ranting at players on live TV, or collapsing in a heap of tears after a gut-wrenching tournament elimination, nothing the UB.com pro does is surprising.
It came as no shock, then, that Hellmuth was spotted in rapper Ludacris’ video for his new song “Sex Room” (featuring Trey Songz). That’s right, Hellmuth appears about two minutes into the six-minute video – presumably in the “sex room” at the Palms Casino in Las Vegas – in an impromptu poker game with a hoard of UB.com chips in front of him. Suffice to say that among a group of rappers and scantily clad models, the UB.com branded Hellmuth looks slightly out of place.
Undoubtedly an advertising ploy by UB.com, it’s slightly amusing that the company thought it was a good idea to plant its conspicuously pale, middle aged, family oriented poster-boy in a lewd rap video with following lyrics: “Welcome to my sex room! Where your body meets my body it’s our private after party if you want it girl I got it in my sex room! Candles and a pole, sets your body to your soul. From the bed down to the floor… sex room! Mirrors in the headboard, even got a camcorder. Baby won’t you dance in the sex room?”
In any case, the video has people talking, so it could be a brilliant marketing scheme after all. Unfortunately for Hellmuth, much of the chatter is about how bad the song and video are. While it’s possible UB.com could have picked a better tune for the Poker Brat to support, given Hellmuth’s history, it was probably his idea in the first place.
With the 2010 WSOP less than a week away from kick-off, there’s no telling what Hellmuth has in store for the poker community this year. The question isn’t whether or not he’ll do something, but rather how over the top and spectacular it will be.
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- Phil Hellmuth Interview – Part 3 of 4
- Star Wars actor to play Phil Hellmuth in new poker movie
- 2006 WSOP: Phil Hellmuth Denied 11th WSOP Bracelet
- Poker star Hellmuth bounced from World Series in short order
- Hear ye, Hellmuth fans! Hellmuth enters World Series of Poker main event dressed as Caesar
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Poker argot:
- POCKET ROCKETS - In Hold'em, a pair of aces for hole cards.
- RIDER BACK (TM) - A brand of playing cards that feature a bicycle rider on the back of the cards. Often used in home games. Compare: BEE No. 92.
- CRYING CALL - A call made with little chance of ultimately winning, but marginally better than an immediate fold.
- LOWBALL - Generic term for poker where the lowest hand wins.
- OPEN-ENDED STRAIGHT - Four cards to a straight which can be completed by drawing a card at either end. E.g., 6-7-8-9 is an open-ended straight. Also: BOBTAIL STRAIGHT. Compare: INSIDE STRAIGHT.
- BUNNY - An eight. So named because one can easily draw "rabbit ears" above the numeral 8, "paws" in the middle and "feet" at the bottom. (Do this only at home, and not on cards that will be used for play.)
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