Celebrity Apprentice to Return Mid-Season, Retain 9:00pm ET Time Slot

NBC’s hit reality show, Celebrity Apprentice, will return mid-season in 2010, according to a recent article that appeared in the Chicago Tribune. The show’s second season, and eighth overall, saw poker pro Annie Duke reach the finals and square off against comedian Joan Rivers.

The finale of Celebrity Apprentice, which played out on Sunday, May 10th, averaged 8.73 million viewers, according to TV Guide. It ran against stiff competition, as the season finale of CBS’ Amazing Race aired from 8:00pm to 9:00pm ET and drew 10.43 million. Lawyers Tammy and Victor earned the “W” on that show’s 14th installment. Also airing during the first of three hours of the Celebrity Apprentice season finale was Extreme Makeover: Home Edition, which generated 8.2 million viewers. During the 9:00pm ET hour, the Donald Trump-led reality series had to contend against both Cold Case and Desperate Housewives. The two shows saw 11.78 and 12.13 million viewers, respectively, tune in.

The final hour of Celebrity Apprentice, which included about a half-hour of live programming from New York City, attracted an audience of 10.24 million. It “trumped” the season finales of The Unit and Brothers and Sisters, outdrawing both shows by at least 500,000. Celebrity Apprentice ran during the season from 9:00pm to 11:00pm ET, being truncated to one hour on just one occasion, which was for the series premiere of Southland, a drama from the creators of E.R. According to the Tribune, Dateline NBC will occupy the 7:00pm to 8:00pm ET time slot in early 2010. It will be followed by The Marriage Ref, which airs from 8:00pm to 9:00pm ET. Celebrity Apprentice will then be beamed into homes around the country for two hours.

In its Fall 2009 schedule, NBC will air Sunday Night Football in the time slot previously occupied by Celebrity Apprentice. Its pre-game show, Football Night in America, will run from 7:00pm to 8:20pm ET, with kickoff of the feature game occurring shortly thereafter. Al Michaels and Cris Collinsworth will have the call every Sunday. Collinsworth replaces football legend John Madden, who recently retired. Celebrity Apprentice fans may also have to wait until after the 2010 Winter Olympics, which will emanate from Vancouver and air between February 12th and 28th.

Duke raised over $730,000 for her charity, Refugees International, during NBC’s second season of Celebrity Apprentice. She raised $460,000 in the final episode alone, which challenged Duke and Rivers to hold a silent auction featuring celebrity experiences prior to a performance of the Cirque du Soleil show Wintuk. The task also entailed incorporating the event’s corporate sponsor, Kodak. In the end, the two finalists were judged on five criteria, with Rivers winning Kodak integration, celebrities in attendance, and overall guest experience. Duke won by a 3:1 margin in money raised and also won charity incorporation.

In a recently blog, 10-time World Series of Poker (WSOP) bracelet winner Doyle Brunson remarked, “The Celebrity Apprentice is over. What a joke! If Donald Trump was really hiring someone, who do you think he would pick? I think that when Joan Rivers threatened to not come back, Trump assured her she would be the winner.” Time will only tell if the third installment of Celebrity Apprentice will feature a poker player. Duke is one of several to appear on a major reality series. In 2007, Bodog Poker pro Jean-Robert Bellande appeared on CBS’ Survivor: China. Bellande was the eighth person voted out and became the second member of the jury. In Survivor, ousted contestants choose the winner of the $1 million first place prize. Flight attendant Todd Herzog took down Survivor: China, besting Courtney Yates and Amanda Kimmel in a three-way final tribal council.

Duke will re-enter the poker spotlight during the 2009 WSOP, which kicks off next week from the Rio in Las Vegas. A $5,000 buy-in charity poker tournament benefiting Ante Up for Africa will take place on July 2nd in the Amazon Room and be televised by ESPN. Celebrity Apprentice contestants Dennis Rodman and Herschel Walker are both confirmed to appear in the event, which raises money for the victims of the crisis in Darfur. Ante Up for Africa was founded in 2006 by Duke, actor Don Cheadle, and Norman Epstein.

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Poker lingo:

DRAWING DEAD - A draw in which it is impossible to obtain a winning hand for any of a variety of reasons: an opponent's hand is better than whatever you are drawing to, the card(s) that make your hand are out of play, or (in Hold'em) give an opponent a stronger hand even if it makes yours. Frequently used in the past tense, since one rarely knows it at the time.
CUT - To break the deck into 2 stacks of at least 5 cards each. Usually performed by the player to the dealer's right to insure that the the deck is not stacked.
FILL - To draw a card that makes a five-card hand (straight, flush, full house, straight flush).
BIG BLIND - A blind bet, usually a raise of an earlier blind which would be called the SMALL BLIND. In limit poker, the BIG BLIND is usually the size of the minimum bet on the first round of betting.
STRAIGHT FLUSH - A hand consisting of 5 cards in sequence and the same suit.
OVER - A term used in describing two pair or a full house. "Kings over tens" means two pair, kings and tens. "Jacks over", also "Jacks up" describes a hand that is two pair: Jacks with an unspecified lower pair. Also used to describe a full house, distinguishing the three of a kind from the pair. The hand J-J-J-A-A could be described as "Full house, Jacks over Aces".

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