Online poker company uses Science to assess Player Preferences
Working with customer experience consultancy Foviance, PKR is exploiting the benefits of electroencephalography (EEG) technology to gather information on poker players’ emotional relationship with a brand or service.
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Poker talk:
- POT LIMIT - A game where the maximum bet is determined by the size of the pot at the time. Note that a player wanting to raise first calls the bet, then totals the pot to determine the maximum amount he can raise.
- HIT - To make a hand or catch a card or cards that improves one's hand. "I hit a gut-shot draw on the river."
- LIMIT POKER - A poker game wherein the amount to be bet is fixed, or at most variable within a prescribed minimum and maximum. Ant.: NO-LIMIT POKER.
- EDGE - An advantage over an opponent, either specific or subjective.
- WORLD SERIES OF POKER - A series of several different poker games with relatively large buy-ins, culminating in a $10,000 buy-in no-limit Hold'em tournament, the winner of which is crowned the World Poker Champion. Sponsored by Binion's Horseshoe Club in Las Vegas.
- RIVER - The last card dealt in a hand of stud or Hold'em.
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