72andSunny and MANSIONPOKER.NET Raise the Ante for Online Poker
Advertising and design firm 72andSunny has just launched the first international campaign for MANSIONPOKER.NET, the worlds leading free-play online poker site. 72andSunny created six spots for television and web as well as a print campaign, all introducing the new brand idea, Welcome to The Game. This stylish effort establishes the MANSIONPOKER.NET brand idea of taking poker back to its proud
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Poker lingo:
- SPREAD LIMIT - A variation on fixed limit wherein the minimum and maximum bets are different. A 1-4-8 game allows bets from 1 to 4 in the early rounds and 1-8 in the last round. A 1-4-8-16 game allows bets from 1 to 4 in the early rounds, 1 to 8 in the next-to-last round, and 1 to 16 in the last round.
- BET FOR VALUE - Betting a hand that, in the long run, is expected to win more than it loses. Antonym: BLUFF.
- LOCK - A hand that cannot be beat under any circumstances. Also: NUTS.
- NICKEL - Five dollars, usually represented by a red casino check.
- LIVE BLIND - The last and largest blind bet may or may not be LIVE. If LIVE, the blind bettor has the option of "raising" his own blind in the event the bet is called around to him. This is normal, and is sometimes referred to as "blinds are live".
- LIMIT POKER - A poker game wherein the amount to be bet is fixed, or at most variable within a prescribed minimum and maximum. Ant.: NO-LIMIT POKER.
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